This project was about discovering, breaking down, and analyzing how a visual system could achieve the goals of a publication service.
One of the breakthrough moments of this project was differentiating the content from the design. This is rightfully difficult to do because the design is so directly influenced by the content; my brain had to work to consistently switch between describing the content to describing the design.
Context was very important. RealSimple’s content is in the realm of “solutions”, with many articles on tips&tricks, DIYs, advice, and product reviews. Their audience niche is the middle-aged
How much of this is real?
